iamcited[1]
Case study · @iamcited
Field Notes · № 001

I built my entire welcome sequence with AI — overnight

By Frode Friestad, founder of iamcited · · Real case study, not a demo

Disclosure: I get commissions for purchases made through links in this post, at no extra cost to you. I'm a paying Kit user — this case study describes my own setup.

The Kit MCP connects AI assistants like Claude directly to your Kit email account, so you can build sequences, tag subscribers and draft emails through conversation instead of dashboard clicking. I used it to build my complete 5-email welcome sequence in one evening. Here's exactly what happened.

[01]The problem: the dashboard bottleneck

I'd written my welcome emails days earlier. The copy was done. But the actual building — creating the sequence, pasting five emails in, setting delays, wiring the tag automation — kept sitting on my todo list, because it meant a dedicated session of clicking through forms in a dashboard. With a previous email platform, that's exactly where my funnel stalled for two days: the page was live and capturing leads, but nobody got an email.

[02]What I did instead

Kit launched the Kit MCP in May 2026. MCP (Model Context Protocol) is the open standard that lets AI assistants talk to your tools. I connected my Kit account to Claude, and then the entire build happened as a conversation:

  1. Created the sequence — name, sending schedule, from-address. One request.
  2. Added all five emails — subjects, preview text, HTML body, delays (instant, +1 day, +1 day, +2 days, +2 days). Each published immediately.
  3. Created the tag that my landing page applies to new subscribers, and wired it to the sequence.
  4. Tested end-to-end — created a test subscriber, confirmed it got tagged and entered the sequence, and verified email #1 arrived in my inbox.

Total hands-on-keyboard time from me: approving the actions. The sequence that had been blocked for two days was live before I woke up.

[03]What's genuinely good (and one honest caveat)

Good: every write action requires explicit approval — the AI can't silently send anything. The MCP covers the things that actually matter: sequences, broadcasts, tags, subscribers, stats. And because it's conversation, revisions are instant ("change the from-address on that sequence" took seconds, not a settings hunt).

Caveat: the Kit MCP is currently for paying Kit customers — free plan users will need to upgrade to use it. If you're already paying for Kit (or were on the fence), this is the feature that changes how you work with it. If you're brand new, Kit's free plan (up to 10,000 subscribers) is still the right place to start — the MCP will be waiting when you upgrade.

[04]Why this matters beyond convenience

This is the shift I write about at iamcited: AI isn't just answering questions anymore, it's operating tools. The same week I used AI to get my site cited by answer engines, I used it to run my email platform. The creators who learn to work this way ship faster — the welcome series my subscribers receive was built this way, which is the most honest product demo I can offer.

Want to try it?
The Kit MCP is available now for paying Kit customers.
Check out the Kit MCP →

Notes & references

[a]What is the Kit MCP?

It connects AI assistants (Claude, ChatGPT, Cursor and others) directly to your Kit account so you can ask real questions about your email business and take action — build sequences, tag subscribers, draft broadcasts — without switching tabs. Every write action requires your approval.

[b]Do I need to code?

No. You connect once, then work in plain language. The AI handles the technical calls; you review and approve.

[c]Is it on the free plan?

No — the MCP beta is for paying customers. Kit's free plan (up to 10k subscribers) remains a generous starting point, and the MCP is a solid reason to upgrade when you're ready.

← Back to iamcited.com · Get the free AI Visibility Checklist